Barry's is a boutique fitness brand offering high-intensity interval workouts consisting of alternating sessions of cardio and strength training. The company was founded in

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in 1998. Barry’s currently has more than 70 studios spread across 14 countries, with the majority in the United States.

History

Barry’s was founded in

West Hollywood West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757. It is considered one of the most prominent gay villages ...

, Los Angeles in 1998 by Barry Jay, along with his partners, John and Rachel Mumford. The company opened its first studio outside of the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

in 2011, when it debuted in Bergen, Norwaybr>
That same year, Barry’s opened its first studio in New York, and in 2013 the company opened its first studio in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

. Barry’s CEO Joey Gonzalez began working at the company in 2003, working his way from up from an instructor. He became CEO in 2015. Private equity firm North Castle Partners announced an investment in July 2015 in which they purchased the majority of the company. Two years later, in 2017, Barry’s began expanding further, opening studios in the American cities

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San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

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and

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, as well as in international cities

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, Calgary,

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, Stockholm, Sydney, and

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. In 2019, the Red Room expanded across more cities around the US including Houston, Charlotte, and Philadelphia. In February 2020, Barry’s launched Barry’s Ride, a lower impact 50-minute class that uses bikes rather than treadmills. Ride is currently offered in

Venice, California Venice is a neighborhood of the city of Los Angeles within the Westside region of Los Angeles County, California. Venice was founded by Abbot Kinney in 1905 as a seaside resort town. It was an independent city until 1926, when it was annexed by ...

and New York’s Chelsea neighborhoodbr>- 70 and 14
ref name=":1"/> Barry’s shortened its name from Barry’s Bootcamp in 2019. According to ''Bloomberg'', Barry’s could be valued at around $700 million.

Services

Classes are either 50 or 60 minutes and consist of alternating intervals of running on treadmills and lifting weights on the floor. Barry’s studios feature loud music and red lighting.

Media coverage

Barry’s was featured in the December 7, 2019 episode of ''

Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock (streaming service), Peacock. ...

''. In the sketch, singer and actress Jennifer Lopez auditions to become a Barry’s instructor.

References

{{reflist 1998 establishments in California Exercise organizations Companies based in Los Angeles